Exhibitions

Exhibition Attendance

Press and public relations activity surrounding a company or organisation’s attendance at trade shows and exhibitions can involve a wide range of activities including:

• Preparation of press releases and photography for exhibition previews
• Compilation of press packs for press office at the event
• Organisation of press interviews on the event stand
• Post-exhibition phone round and press information follow up

Event Organisation

Holding a successful PR event, which is well attended by journalists and receives the anticipated press coverage is dependent upon a number of factors:

• Appropriate choice of venue in an accessible location
• Preparation of interesting presentation to get the message across
• Well targeted press invitation list
• Provision of press packs containing pertinent releases, good photography and all necessary contact details
• Post-event follow up to ensure journalists have all the relevant information
• Attention to detail on catering, A/V, briefing
• Adequate staff attendance