Media monitoring

At DRA, we can offer a comprehensive media monitoring service. This enables us to keep an eye on your competitor's media activity, allowing you to remain one step ahead. It also means that we can closely monitor the latest hot stories in your industry, making it possible for us to spot potential media opportunities for your company, product or service. We can even monitor your own media  activity, which means we can gauge your popularity with certain titles and assess what kind of media story these titles like you to feature in most.

By assessing media activity, we are able to see what kind of stories are currently being published, in which titles they appear and how they were picked up. By gaining a good insight into this kind of information, we are able to tailor our media strategies accordingly, which guarantees you the best possible chance of exposure.

We are also able to offer a media monitoring distribution service, allowing you to retain cuttings of your own media stories and those of your competitors for future reference.