Coverage evaluation

Not only are we able to execute innovative and effective PR campaigns, we can also provide an in-depth evaluation of press coverage after the campaign has ended.

After analysing your media coverage, we will be able to present you with a comprehensive range of information that will prove invaluable to you and your business. This research will allow you to compare your press coverage with that of your closest competitors, identifying possible avenues to expand into and areas for improvement. You will also be able to compare the press coverage received to your sales figures, which will allow you to see how customers responded to your recent burst of press activity. You will even be able to compare the success rate of your most recent campaign with previous ones, which will act as a guide for future PR activities.

Ultimately, the information produced from a PR evaluation will prove to be a useful tool in any of your future PR activities. You should treat this service as an investment, as finding out what appeals to your clients and journalists will undoubtedly make future campaigns more cost-effective.