Compilation of press packs

Whether you want to attract press attention at a trade show or exhibition, or you simply want a dramatic way to launch a new product range, producing a comprehensive press pack is the ideal way to do it.

A press pack is packed with information about your company, product or service. Our team of experienced copywriters can plan, research and write the content on your behalf, making the entire process refreshingly hassle-free. If you would like your pack to be illustrated with original photography, we can arrange for a high-quality, lifestyle photo shoot. We are even able to design and develop your press pack folder for a highly professional and eye-catching finish.

A press pack tends to include both press and preview releases, which inform the media of the latest news from your company, as well as providing information on product launches and forthcoming events. Producing these is a great idea, as it allows you to inform journalists of your future plans in advance.

A typical press pack will feature plenty of copy, usually in the form of biographies and case studies. While you certainly don't want your media contacts to drown in information, giving them plenty of material is important. One of the main advantages of doing this is that they can produce a quick story without even asking for an interview. On a week with relatively little news, this means that they may be able to craft a swift 'filler' article on an aspect of your product or service that may not ordinarily be featured.

Ultimately, a press pack will not only provide journalists with plenty of information, it will also signify that your company is serious about building great relationships with the media.