Case Studies

Servis
Servis commissioned DRA to help generate traffic into their independent retail network. Consumers looking to purchase kitchen products are able to read about Servis in a variety of consumer magazines and are then directed to the retailers that stock the product featured. The trade press is used to inform retail customers about new products, services and promotions. DRA compiled a hit list of activity over a 12-month period that included; interviews, competitions, articles on key industry matters.
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Ideal Standard
DRA has worked with Ideal Standard bathrooms for many years. Ideal Standard is the market leader in both value and design-led bathrooms. The agency brief is broken into four campaigns: water saving, commercial products, design and corporate messaging. Within these campaign headlines, DRA has compiled a list of creative activities that continually generate the largest share of editorial voice for the Ideal Standard brand in all its markets. Notable campaign highlights have included supplying all the bathroom products for Big Brother, and gaining coverage in both The Times and Sunday Times newspapers.
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Armitage Shanks
Armitage Shanks is one of the most recognised brands in bathroom suites and accessories used extensively in hotels, hospitals and schools. DRA's initial brief was to support the company's sales drive into all markets; including domestic retail sales channels. Notable highlights include writing and photographing case studies, which were then placed in key trade press.

CNM Estates
CNM Estates asked DRA to support each of the company's prestigious developments in the media. Using both local and trade property press, the brief was to underpin CNM's stunning projects, both those at building stage and those still in the infancy of planning. Its flagship Surbiton Plaza development, in the leafy suburbs of Surrey, is a fine example of a CNM scheme that was selling off plan at a rate £1million an hour during its launch weekend.

MyTime
As a new business start-up, MyTime, commissioned DRA to create it's logo; something that would convey it's unique business proposition that would not date or tire, and would be cost effective to use in a variety of marketing formats. Website construction is due to start now. MyTime is group relaxation using party plan - fantastic for guests of a commission earning host. PR work is only just beginning with campaign planning, but DRA aim is to create 'the next Trinny and Suzanna' from Clare and Sarah who are the passionate, wonderful women behind this business - watch this space!

Amica
Amica is Poland’s leading producer of freestanding and built-in domestic appliances. The products are very high quality, yet can be bought by consumers for competitive prices. Amica UK approached DRA to help them build brand-recognition for Amica amongst specialist independent electrical retailers and quality house builders – Amica do not sell through Curry’s and Comet, but do sell its high quality refrigeration and freezer products through Iceland.

Every single Amica product; whether a built-in oven or an ‘A’ rated washing machine is fully tested before it leaves the factory which means consumers are guaranteed a high performing product and at a competitive price too. DRA has been commissioned to use editorial and broadcast media platforms to begin the communicate the features and quality benefits of the Amica product range. Watch this space – we want to make Amica the brand of choice!

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PI Group
PI Group UK are specialist distributors to kitchen and bathroom retailers, the company approached DRA to research, write and send on its behalf a press release to support its exhibition stand at 100% Design.

The company had already written an outline of the story and all DRA was required to do was add media-friendly details and submit electronically and by post (yes still needed), to our extensive database of print and broadcast media contacts.
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