Case Studies

  • Amica

  • Amica

  • Amica is Poland’s leading producer of freestanding and built-in domestic appliances. The products are very high quality, yet can be bought by consumers for competitive prices. Amica UK approached DRA to help them build brand-recognition for Amica amongst specialist independent electrical retailers and quality house builders – Amica do not sell through Curry’s and Comet, but do sell its high quality refrigeration and freezer products through Iceland. Every single Amica product; whether a built-in oven or an ‘A’ rated washing machine is fully tested before it leaves the factory which means consumers are guaranteed a high performing product and at a competitive price too. DRA has been commissioned to use editorial and broadcast media platforms to begin the communicate the features and quality benefits of the Amica product range. Watch this space – we want to make Amica the brand of choice!

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  • V-ZUG

  • V-ZUG

  • V-ZUG are Switzerland’s market leading range of kitchen appliances. Precision engineered for technical excellence and stunning looking, V-Zug appliances are reassuringly pricey. DRA are newly appointed to raise awareness amongst ‘destination’ kitchen retailers at the top of the market. Then when the ‘where to buy’ base is established to generate masses of consumer media coverage both in print and on line anywhere a consumer might look for advice on what is the very best. V-Zug usp’s include; the first ever steam oven, the first ever 38cm format range of cooking appliances, outstanding eco credentials and a 5 year consumer guarantee. At a time when some specialist retailers are becoming disillusioned with some premium brand’s offer and service support V-Zug offers its strategic partners a real business opportunity – it’s DRA’s job to communicate that.

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  • Ideal Standard

  • Ideal Standard

  • DRA worked with Ideal Standard bathrooms for many years. Ideal Standard is the market leader in both value and design-led bathrooms. The agency brief was broken into four campaigns: water saving, commercial products, design and corporate messaging. Within those campaign headlines, DRA had compiled a list of creative activities that continually generated the largest share of editorial voice for the Ideal Standard brand in all its markets. Notable campaign highlights included supplying all the bathroom products for Big Brother, and gaining coverage in both The Times and Sunday Times newspapers.

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  • Armitage Shanks

  • Armitage Shanks

  • Armitage Shanks is one of the most recognised brands in bathroom suites and accessories used extensively in hotels, hospitals and schools. DRA's initial brief was to support the company's sales drive into all markets; including domestic retail sales channels. Notable highlights included writing and photographing case studies, which were then placed in key trade press.
  • An enviable client list
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